Successful membership programs build long-lasting support for your organization. Why did your members join? What benefits do your members value? What will make your members most likely to renew? 

We utilize focus groups, surveys, and membership acquisition studies to help you do the following:

Learn Who Is Joining and Why

Get up-to-date information on your member household characteristics and demographics and reasons for joining to refine acquisition strategies

Increase Renewal

Assess member satisfaction, usage habits, and benefits to identify strengths and areas for improvement

Enhance Communications

Find out your members’ preferred communication methods (including the optimal message and delivery system) for newsletters, subscriptions, events, and renewal notices

Identify Revenue Opportunities

Understand the impact of different membership prices and benefit packages; determine the appropriate renewal “ask” amounts and areas of support

Benchmark Your Results

Compare your membership program to those of 50+ cultural attractions to provide context

Did you know?
41% of zoo visitors visit for entertainment, 28% for education.