About Us

The right information is powerful.

Since 1985, we have worked with more than 200 organizations in the U.S. and Canada to provide marketing, membership, and visitor services, along with industry benchmarking. In July 2012, we became the research division of The Lukens Company. Morey Group specializes in market research for cultural attractions like museums, zoos, and aquariums, in addition to national not-for-profits and political organizations. Our extensive experience and client list allows us to benchmark results and to provide you with time-tested insight into what works (and what doesn’t).

Our clients range from the Barnes Foundation to SFMOMA, from the National Zoo to the Los Angeles Zoo, and from the Georgia Aquarium to the Aquarium of the Pacific. Our national not-for-profit clients include the Bill & Melinda Gates Foundation and PATH, an international health organization.  We pride ourselves on exceptional service and our long-term working relationships (we have worked with 30 of our clients for over a decade). Large or small, we have helped our clients increase attendance, build robust membership and donor programs, improve their on-site experience, strengthen their brand, and maximize revenue streams.

Morey Group delivers insightful, accurate, and timely analysis and recommendations through its audience acquisition studies, member surveys, donor surveys, visitor surveys, pricing optimization studies, and focus groups. 

Whether you are conducting annual research, addressing a specific goal or challenge, or managing a major transition, such as a relocation or renovation: we are ready to put our expertise to work for you.

Call us to discuss your goals and challenges...we can help.

Did you know?
46% of aquarium visitors visit for entertainment, 29% for education.